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Lou Bortone: Refuse to Be Irrelevant
Watch now | AI can help you create faster, but trust still comes from you. Lou Bortone explains how video helps solo business owners stay relevant.
Jun 10
•
Denise Wakeman
and
Lou Bortone
5
4
4
35:25
The Next Question Matters
Repurpose long-form content by answering the next reader question, building trust, and giving AI tools clearer context.
May 27
•
Denise Wakeman
8
1
How to Help ChatGPT Cite Your Content
A practical guide for solo business owners who want AI search tools like ChatGPT and Perplexity to surface their content and expertise.
May 20
•
Denise Wakeman
18
2
4
AI Is Exposing Old Visibility Habits
AI is exposing generic marketing fast. Learn how experienced solo business owners can turn real expertise, client patterns, and lived experience into…
May 13
•
Denise Wakeman
7
4
Your Best Content Gets Read Once. A Tool Gets Used Every Week.
Content gets read once. An AI tool gets used every week. Here's how to build visibility with AI tools from your existing work.
May 6
•
Denise Wakeman
3
2
1
Visibility is a User Experience
Learn how to refine your AI tools and marketing for maximum visibility by removing the friction that keeps your expertise from being understood.
Apr 29
•
Denise Wakeman
3
2
From building apps to better emails
You don't need to churn out more content to stay visible to your audience.
Apr 25
•
Denise Wakeman
5
1
1
I Started Building a Simple AI Tool as an Experiment
I started building a simple AI tool from a messy idea. Here’s what I’m learning so far and how you can try it yourself.
Apr 1
•
Denise Wakeman
13
4
4
My AI Builder Crushes on Substack
AI builder crushes on Substack and what I’m learning from them about workflows, tools, and staying visible online.
Mar 18
•
Denise Wakeman
36
6
7
Repurposing vs Republishing
Learn the difference between repurposing and republishing, and how one article can drive a full week of content.
Feb 11
•
Denise Wakeman
16
1
1
The 5 Visibility Edge Articles that Rose to the Top
Curious which Visibility Edge articles readers chose most in 2025? Here are the top five and the takeaway that mattered.
Dec 24, 2025
•
Denise Wakeman
4
1
Build Visibility Without a Perfect Plan
Build visibility without a perfect plan. See how experienced solo owners use steady action and simple habits to move forward with confidence.
Dec 17, 2025
•
Denise Wakeman
10
2
4
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