Finally, A Visibility System That Fits You

How coaches, consultants, and creatives can stay visible in ways that match their work

Photo by Bernd 📷 Dittrich on Unsplash

I’ve been having a lot of conversations lately with solo business owners, and the same thing keeps coming up.

People think they’re falling behind with visibility, but that’s not really what’s going on. What’s actually happening is they’re trying to force themselves into systems that don’t fit the way they work.

And honestly, who wouldn’t get tired of that?

Coaches, consultants, and creatives all show up differently for their clients. So it makes sense that their visibility needs to look different, too. Once you match the system to the role, everything gets a little lighter. It feels less like you’re fighting your business and more like you’re working with it.

Let me walk you through what I mean.

Coaches

Coaches help people change over time. That takes trust. If you’re a coach, people need to feel like they know you before they’ll ever reach out.

Most coaches I talk to stay visible by keeping things simple. They’ll share a small lesson from the week, a quick moment from a client call, or something they see come up again and again. It doesn’t need to be deep or long. It just needs to sound like you.

When you do that, people get a little preview of what it’s like to work with you. And that’s what they’re looking for.

A quick win
Try a post that starts with “Here’s something I see a lot with my clients.”
It lands almost every time.

Consultants

Consultants get hired for how they think. People want to see your brain in action before they trust you with their problem.

What helps most is sharing small pieces of your process. A tiny checklist. A short comparison. A quick moment from a project where you helped someone see something more clearly. It doesn’t have to be fancy. It just has to sound like the way you’d explain it over coffee.

When people see how you break things down, they understand what it might feel like to work with you. That’s the thing that moves them closer.

A quick win
Share a simple three-step way to look at a problem your clients deal with all the time.
Short. Calm. Helpful.

Creatives

Creatives get hired because of their taste. Their eye. Their point of view. So visibility for a creative has to show that.

The ones who stay visible with the least stress are the ones who share small moments. A behind-the-scenes shot. A before-and-after. A quick note about why they made a certain choice. These tiny windows into your process work better than any polished marketing copy.

People want to feel the way you see things. The small stuff is what gives them that feeling.

A quick win
Share a before-and-after from something you made. Let the work do most of the talking.

A look at the differences

Coaches build trust.
Consultants show how they think.
Creatives show their taste.

Here’s a simple way to keep it straight.

Once you see where you fit, visibility stops feeling like a chore. You’re not trying to write like someone you follow online. You’re showing the way you already work.

Why this matters

Most people feel behind because they’re following a system that wasn’t meant for them. When you switch to something that matches how you work, visibility becomes one of the easiest parts of your week. You’re not pushing. You’re showing up in a way that feels natural.

That’s when people start noticing.

Create a simple system

If you want help building a simple rhythm you can stick with, The Visibility Loop walks you through a 10-day system that fits a real week. And you’re not doing it alone. You get support from Your Visibility Loop Guide, a smart AI assistant that walks you through each step.

How The Visibility Loop system works.

Before we wrap up

Most people get to this point and say, “Alright, I know my role… but what does that actually look like in practice?”

That’s the part that’s hard to figure out on your own. It’s one thing to understand the idea. It’s another to shape it into something you can use next week without adding more to your plate.

If you want help turning all of this into a simple rhythm that fits your real life, I put together a set of prompts for paid subscribers that walk you through it step by step. These aren’t basic prompts. They’re the ones I use with clients when we’re rebuilding their visibility from the inside out.

Here’s what’s waiting for you.

5 AI prompts to shape your system