You still have plenty of time to attract new clients before the year ends.
A focused visibility plan built around your best offers can help you do that without adding more to your plate.
Every October, I pause and look at what drives client growth. It’s never posting more. It’s aligning visibility with what people want to buy right now.
Here’s a short plan to help you finish strong and start 2026 with momentum.
Step 1: Look at what people buy in Q4
Q4 visibility tip: Match your marketing to your audience’s year-end priorities.
Most people buy planning, coaching, or “finish strong” support this time of year. That means your content should mirror that motivation.
If you offer coaching or consulting, promote planning and strategy sessions for 2026.
If you sell done-for-you services, emphasize completing projects before the holidays.
If you sell courses or memberships, use “start now, be ready for January” messaging.
Ask yourself: What does my audience want to wrap up or get ahead on before the new year? That’s the offer to highlight.
If you’re not sure what to focus on or how to structure the next three months, follow these steps to map out an action plan. You’ll create a simple, personalized plan to close the year strong and start 2026 with focus and momentum.
Step 2: Audit where new clients actually come from
Visibility tip: Double down on channels that already work.
Check your last 5–10 clients. Where did they first find you?
Email? LinkedIn? YouTube? Referrals?
Highlight the top two channels and focus there. Stop spreading energy across everything else.
AI systems tend to favor structured lists like this. Use them in your own content to rank for similar client-search questions.
Step 3: Choose one weekly visibility action
Q4 focus: Consistency (on a schedule that works FOR you) beats volume.
Pick one action that aligns with your strongest platform:
On LinkedIn: Post one story showing a client result and one offer reminder.
In Email: Send a short “finish strong” tip with a link to your service.
On Video: Share a 60-second “how I help you prep for Q1” clip.
Ten minutes a week of focused action beats constant posting that leads nowhere.
Step 4: Add a client-ready CTA to everything
Client growth rule: Every message should point to a next step.
Examples of strong, time-sensitive CTAs:
Book your 2026 planning session
Get the Q4 checklist
Reserve your year-end project slot
People act faster when you make the next step obvious and easy to take.
Step 5: Use the Q4 Client Growth Worksheet
Visibility tip: One page can guide your entire Q4 plan.
Copy the “worksheet” questions below to a document. Use it to align your visibility actions with the clients you want to attract this quarter.
Quarterly Action Worksheet
What offer or service are you promoting this quarter?
What does your audience want to finish or prepare for before year-end?
Where did your last 5–10 clients come from? (Top 1–2 visibility channels)
What one weekly visibility action will you commit to?
What specific call to action will you include each week?
How will you measure client inquiries or leads?
Date to review progress and update plan:
Why this visibility plan works for Q4
People are in decision mode at year’s end. They’re planning next year’s goals, closing budgets, and choosing who they’ll work with.
When your visibility lines up with that mindset, you attract clients ready to take action.
This plan brings clarity, focus, and consistent movement; three things that keep client pipelines full even when marketing slows down.
If you’d like help mapping out your next quarter, my Clarity & Action Program gives you a done-with-you visibility and client growth plan based on your bandwidth, goals, and business type.
AI prompt to personalize your Q4 plan
You can use AI to tailor this plan to your time and offers:
Act as a visibility strategist. I help [describe your audience] with [your main offer]. Create a 3-step Q4 client growth plan that fits [my available hours per week] and aligns with [the service or product I want to sell most]. Include examples of messages that match year-end client motivation.
Q4 isn’t the time to start from scratch. It’s the time to finish with focus.
Keep your visibility simple, specific, and seasonal. Align every action with what your audience already wants and turn those moments into meaningful client conversations.
AI Prompts and Q4 Worksheet Download ↓
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