Thank you,
, , , and many others for tuning into my live conversation with !
When I think about the people who’ve made a lasting impression on me, it’s usually not because of a flashy social media post or a clever email.
It’s the ones who took the time to send a note, something thoughtful, handwritten, and completely unexpected.
That’s why I wanted to bring Elizabeth Cottrell into this conversation. She’s built her work around something most of us overlook: the power of a written note to build real connection and visibility.
We talked about how simple it can be, and why it still works better than most tactics you’ll see online.
“This is so much more than just good manners. It’s putting kindness and thoughtfulness into a world that needs it so badly.”
~Elizabeth H. Cottrell
Top 5 Takeaways
Written notes are rare, and that’s the point.
I asked Elizabeth why writing notes still matters in business, and she said it’s simple: it stands out. In a sea of digital messages, a note in the mailbox makes an impression. It shows you care more about connection than transactions.You don’t need to overthink it.
One reason people avoid writing notes is they think they won’t say the right thing. But Elizabeth reminded us that what you need to say is already in your heart. You don’t need perfect words. Just honest ones.Visibility isn’t always loud. Sometimes it’s handwritten.
Elizabeth uses note writing as a visibility tool. When she sends a thank-you card or acknowledges someone’s milestone, it often leads to referrals, relationships, and new opportunities. The impact goes further than you expect.Make it a habit by making it easy.
We talked about time being the biggest barrier. Elizabeth recommends batching your notes, keeping a go-bag with stationery and stamps, and setting up systems like a journal or simple spreadsheet to track who you’ve written to and why.Start small. Start now.
If someone popped into your mind while listening, write to them. One note, today. Then do it again tomorrow. These quiet, thoughtful touches add up to something bigger. You build a reputation for caring, remembering, and being real.
More from Elizabeth Cottrell
10 Powerful Prompts for Business Notes That Connect and Convert (free to download)
Elizabeth’s websites: Heartspoken and The Heartspoken Note (Substack)
Heartspoken - How to Write Notes that Connect, Comfort, Encourage, and Inspire (the book)
Elizabeth’s Call to Action
“Pick one person and send them a note. Then do it again tomorrow. In time, the feedback will reinforce how much it meant to them.”
Got a question about writing business notes? Ask
in the comment thread. 👇May you have a beautiful and peaceful day,
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