From One System to Four Products

In an encore live video with

Jeff Herring

, on his Content Profit Show, we spent 30 minutes spinning out 3 new products from The Visibility Loop, a product I developed after being on Jeff's show in February 2025.

You could say, this is a behind-the-scenes look at how any content creator - YOU - can breathe more life into your product “ecosystem.”

The Visibility Loop Ecosystem

Jeff and I got together to discuss and demonstrate for you how The Visibility Loop, my weekly content system that uses LinkedIn posts to build newsletter content and repurpose it for LinkedIn, could be expanded into additional products.

I explained how the system came from an article I wrote about combining LinkedIn and Substack to build visibility.

The idea eventually turned into a repeatable process you can use every week, no matter what kind of newsletter you publish or what platform you use.

Jeff pushed me to think bigger. What if this one product—the Visibility Loop—could become three more products? Not just for me, but for you, too, if you’re building your business on content.

Instead of trying to out-content everyone else, what if you could make every piece of content work harder? That’s exactly what this conversation was about.

Here’s how Jeff coached me through the process

I started by walking through the cycle:

1. You write short LinkedIn posts to test ideas and see what gets attention.

2. You turn the strongest post into a longer piece for your newsletter.

3. Then, you slice that content into snippets to repurpose back on LinkedIn, sending traffic to your newsletter.

It’s simple. It works. And it repeats weekly without burning you out.

Then Jeff asked: “What can we build from this?”

We came up with three new product ideas—each serving a different stage of where you might be.

Jeff Herring created this diagram and filled it in with our ideas as we moved through the conversation.

Prequel: GPT Lite + Checklist

You might not be ready to go all in yet, but you’re curious. So we talked about offering a stripped-down version of the custom GPT I built for the full Visibility Loop. Pair it with a checklist, and now you’ve got a low-risk way to try the system and see how it could help you.

Spinoff: Your Newsletter (mini-course)

This is for you if the newsletter step is where you get stuck. Jeff pointed out—and I agree—it’s the most valuable part of the Loop. So we talked about creating a focused product that helps you transform your LinkedIn post into a great newsletter article. Add some AI prompts, examples, and structure, and now you’ve got a standalone win…a template for future newsletter articles from your LinkedIn posts.

Sequel: The Visibility Edge Mastermind or VIP Day

Let’s say you already have the Visibility Loop and you love the system, but you’re not using it consistently.

You know what you should be doing, but it’s not getting done. That’s where the Mastermind or a private VIP Day comes in. I guide you through the process live. We implement it together so you leave with everything done and in motion. Several people asked for this kind of support, and I’m excited to offer it.

By the end of the conversation, Jeff summed it up perfectly:

You don’t need more content—you just need to make the most of what you already have.

And that’s what the Visibility Loop (and now the whole product ecosystem) is built to help you do.

The final Ecosystem we mapped out

1. Core Product:
The Visibility Loop
→ The complete weekly content system to increase visibility using LinkedIn and your newsletter

2. Prequel:
GPT Lite + Checklist
→ A simplified tool and guide to help you get started before buying the full system

3. Spinoff:
Your Newsletter (mini-course)
→ Teaches you how to turn LinkedIn posts into full newsletter articles that build authority and attract subscribers

4. Sequel:
The Visibility Edge Mastermind or VIP Day
→ Personalized or group support to help you implement the loop consistently and completely

If you’re ready to get started, The Visibility Loop is available now at denisewakeman.com/loop. You get the full 10-day content cycle, step-by-step guidance, and my custom GPT built to guide you through it.

And now, I’ve got three more ways to support you, wherever you are in the process.¹

This gives you options, whether you want to test the waters, go all in, or get extra help putting it into action.

Your Action Plan

Watching the video, you see how we tossed ideas back and forth. I’m a muller, so it’s not comfortable responding to ideas immediately. And that’s where a good partner or coach comes into play.

Jeff talked me through ideas in the moment that I could embrace.

Here’s how to put this into action for your suite of products.

Pick a core product that you’ve had some success with.

Then ask yourself:

1. What do people know before they use the product? (Prequel)

2. What’s the next step to take after they use the product? (Sequel)

3. What part of your product can be spun off to teach them something deeper? (Spin off)

Contact Jeff Herring and get a seat on his Content Profit Show.

Create your profit ecosystem.

Announce it publicly. Post your ecosystem ideas in the comment thread!

1. As soon as I create them!