Maximize Visibility with LinkedIn + Substack
5 steps to start growing your online visibility and attracting the right clients with ease.
How do I use Substack and LinkedIn for greater visibility and connections?
Every month, I review subscriber questions from the Reader Survey. Recently, a couple of questions about using LinkedIn jumped out at me.
I had already decided my focus for the first quarter would be to be more intentional about using LinkedIn. I was thinking about using LinkedIn and Substack as a one-two punch.
Especially since my ideal audience is solo business owners.
And I like to walk my talk. In my recent article, I suggested focusing on one platform. Well, I’m focusing on two and the reader’s question gives me a good place to start.
Use LinkedIn and Substack Together for Maximum Visibility
If you’ve been wondering how to get more clients by boosting your online visibility, let’s talk about a simple but highly effective combo: LinkedIn and Substack. When you use these two platforms together, you can create a powerful loop of connection and credibility that attracts the right people to your business.
LinkedIn is the best place to connect with professionals and showcase your expertise, while Substack lets you connect more deeply with your audience. By strategically linking these platforms, you’ll be seen and build trust and authority with the people who need what you offer.
Why Is This Important?
Visibility is about being remembered for the right reasons. Combining LinkedIn's broad reach with Substack's depth makes it easier for potential clients to see you as the go-to expert in your field.
Think of LinkedIn as the introduction and Substack as the conversation. People might discover you through a post or comment on LinkedIn, but when they subscribe to your Substack, you’re invited into their inbox—one of the most valuable spaces online.
Steps to Get Started
Let’s keep it practical. Here’s how to make this work:
Optimize Your LinkedIn Profile
Your profile headline should clearly explain what you do and who you help.
Add a link to your Substack in your Featured section with a short description like, “Get my latest insights delivered to your inbox.”
Promote Your Substack on LinkedIn
Share highlights or takeaways from your Substack articles in a LinkedIn post.
Add a call-to-action like, “I go into this topic in my latest newsletter—check it out here: [Substack link].”
Use LinkedIn Newsletters as a Funnel
Start a LinkedIn newsletter that repurposes snippets of your Substack content. End each issue with a link encouraging readers to subscribe to Substack for the full article or exclusive content.
Engage and Build Connections
Comment on posts in your niche, sharing insights related to your Substack content.
Send personalized messages to new LinkedIn connections introducing your Substack as a resource they might find helpful.
Create Substack Content with LinkedIn in Mind
Write articles that solve problems for your LinkedIn audience, then promote them with posts tailored to specific industries or challenges.
An AI Prompt to Experiment With
If you’re not sure how to structure posts or newsletters, let AI give you a jumpstart. Here’s a prompt you can use:
I’m a [your profession] helping [your target audience] with [specific challenge]. Write a LinkedIn post summarizing my Substack article titled '[Your Article Title].' Highlight 3 key takeaways and end with a call-to-action to subscribe to my Substack for more details.
Tweak the output to match your voice and style. It’s a huge time-saver!
👉 Watch a 2 minute video and get AI prompts for each of the 5 Steps to Get Started…
AI Prompts to Help with the Tasks
Task: Craft a headline explaining what you do and who you help.
Prompt: Write a LinkedIn profile headline for a [your profession] who helps [target audience] achieve [specific result or solution]. Keep it clear, engaging, and professional.
Task: Create a LinkedIn post to drive traffic to your Substack.
Prompt: Write a LinkedIn post summarizing my Substack article titled “[Your Article Title].” Include 3 key takeaways and a call-to-action encouraging readers to subscribe to my Substack for more insights.
Task: Repurpose Substack content for a LinkedIn newsletter.
Prompt: Write a LinkedIn newsletter based on my Substack article titled “[Your Article Title].” Summarize the article into 300-400 words, focusing on actionable insights, and end with a call-to-action to subscribe to my Substack for the full content.
Task: Personalize messages to new LinkedIn connections.
Prompt: Write a message to a new LinkedIn connection introducing myself as a [your profession]. Mention that I recently wrote a Substack article titled “[Your Article Title]” and include a link, explaining why it might be valuable to them.
Task: Write Substack articles that resonate with your LinkedIn audience.
Prompt: Generate 3 article ideas for a Substack newsletter aimed at [your target audience] on LinkedIn. Focus on solving common challenges they face, providing actionable advice, and showcasing my expertise.
What Else Should You Know?
A key part of this strategy is consistency. You don’t need to post on LinkedIn daily, but showing up regularly (2–3 times a week) keeps you visible without overwhelming your audience. And make sure your Substack delivers value—every article should solve a problem, answer a question, or share an actionable insight.
Don’t be afraid to experiment. Try different LinkedIn posts—carousels, polls, or even videos—to see what resonates with your audience. Mix it up with shorter pieces or deep dives on Substack. Track what works and adjust as needed.
Combining LinkedIn and Substack doesn’t have to be complicated, but it does require intention. When you connect the dots between these platforms, you create a visibility strategy that not only gets you noticed but helps you build lasting relationships with potential clients.
So, here’s your first step: Update your LinkedIn profile and add your Substack link today. Then, pick one of the steps above and take action. You’ve got this!
Please share a link to your LinkedIn profile in the comments so we can connect and follow each other there.
UPDATE: I created The Visibility Loop - a mini-course that takes you through this process over 10 days and includes a custom AI Assistant to help you along the way.
Start your Visibility Loop here.
Great article. Very informative and helpful.
I’m at the beginning of this journey. What tools do you use to manage the posts and scheduling on LinkedIn and Substack? What is your preferred stack?
Denise, it took me a while to read this, but your strategy is brilliant -- and practical. I'm going to employ these methods immediately. Thanks for sharing actionable information.