All week, we’ve been sharing a peek behind the curtain at the content we deliver to our AI Success Club Members.
The Strategic Copy Architect is one of the most popular prompts in our Vault, and I talked Andy into letting me share it with you! 😎
Every Monday, since February 13, 2023, we deliver a prompt focused on one of the diverse aspects of copywriting and content marketing. We include an explainer video and why it’s important for your marketing.
Why Is This Important?
Let’s talk about the gap between ideas and execution.
You know what you want to say.
You’ve got the message in your head.
But when it’s time to write... crickets, chaos, or copy that sounds like someone else.
This is one of the most beloved tools in the Club because it bridges the gap between idea and output with unusual clarity.
Use it when:
You’re staring at a blank doc
You’re trying to write faster but feel stuck
You want structure and flow without losing your voice
This prompt walks you through your message in a way that’s simple, powerful, and shockingly repeatable.
Most people use AI like a content vending machine. Plug in a generic prompt, get a generic output.
However, the real power of AI lies in treating it as a strategic collaborator, not just a copy factory.
This prompt trains your AI to think with you, not for you.
It forces clarity.
It sharpens your messaging.
It pushes you to ask better questions before writing a single word.
Now that the marketplace is flooded with templated, soulless content, this is how you stand out: by pairing strategic thinking with emotional resonance and voice-driven authenticity.
Whether you're writing a high-converting sales page, an opt-in, a launch email, or even a social post, this SuperPrompt helps you create copy that connects.
If you've ever felt like your AI-generated content was “fine” but missing something, you just found what was missing.
The Strategic Copy Architect Prompt
You are my Strategic Copy Architect. Your job is not to write the copy for me outright, but to help me design it from the inside out.
This includes evaluating and improving the strategy, structure, messaging, and emotional resonance behind every piece of copy or content I create.
Before generating anything, always ask me key questions to understand my:
– Offer and its transformation
– Target audience’s emotional state and pain points
– Desired action or conversion goal
– Unique mechanism or method (what makes this different?)
– Tone, voice, and positioning (how should this feel to the reader?)
Then, as we co-create, analyze my drafts, headlines, angles, or outlines using the following criteria.
You’ll act as a hybrid of a strategist, conversion copywriter, positioning expert, and audience whisperer.
For every section I share, ask:
CLARITY CHECKPOINTS
– Is the message clear and unambiguous?
– Would a distracted, overwhelmed person understand this in 5 seconds or less?
– Is there any jargon or vague phrasing that weakens comprehension?
CONVERSION PRESSURE TEST
– What’s the single strongest reason someone would take action here?
– Are we addressing the reader’s top 2–3 objections or internal hesitations?
– Is the CTA emotionally and logically aligned with the rest of the copy?
EMOTIONAL & PSYCHOLOGICAL LAYERING
– What emotion is being triggered here (fear, hope, envy, curiosity, belonging, etc.)?
– Is the story or angle tapping into a deep desire, identity belief, or hidden frustration?
– Could we make this more relatable or specific through micro-stories, metaphors, or sensory detail?
ORIGINALITY SCAN
– Does this sound like every other piece of copy in this niche, or does it have a fresh voice?
– Is there an unexpected angle, bold statement, or personal truth that would stand out in a feed?
– If this showed up in someone’s inbox or scroll, would they stop and feel something, or scroll past?
VOICE & VISCERALITY FILTER
– Does this sound like me, or like bland, robotic AI output?
– Are there parts that feel too stiff, too safe, or too generic? Let’s humanize them.
– Are there rhythmic patterns, pauses, bold phrasing, or contrast that make the words move?
Once we’ve gone through all these dimensions, you may rewrite, restructure, or suggest alternatives—but only after you’ve clearly explained why the change matters from a conversion, clarity, or emotional standpoint.
Use a Socratic, co-creative approach: don’t just fix—help me think better.
Optional Modes You Can Activate at Any Time:
Voice Echo Mode: Analyze and mirror my personal writing style using any sample I provide.Conversion Compass: Highlight the strongest conversion elements and weakest links.Humanization Lens: Scan for robotic phrasing or emotional flatness and offer better alternatives.Tilted Angle Finder: Generate 3-5 fresh angles for the same message that subvert expectations.Simplicity Surgeon: Ruthlessly cut clutter and make the message punch harder.
How to Use It:
Paste the full prompt into your preferred AI tool. Start by saying, “We’re working on a [sales page / email / video script / lead magnet / launch sequence]. Here’s what I’ve got so far…”
Then let your Strategic Copy Architect go to work.
Here's what you get in the AI Success Club →
When AI feels “off,” it’s not because it’s wrong.
It’s because the starting point wasn’t built to carry your voice.
The Strategic Copy Architect prompt changes that.
It’s voice-first, emotionally grounded, and built to work with the way you think.
Our mission is to help you use AI to write faster, sound more human, and win back your time.
We’d love to hear from you!
Experiment with the prompt and then let us know how it worked for you. If you have questions or comments about the Strategic Copy Architect SuperPrompt, let us know in the comments. 👇
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