It started with a checklist.
Which begat a question.
Then, an Ask Me Anything video.
And morphed into a blog post.
I’ve been a content repurposing evangelist since about 2008. It’s one of the top ways to get your content seen and consumed by your ideal audience.
The video above was created in response to a question asked during a meeting of the AI Success Club. I’ll get into how I repurposed it, but first, here’s how the blog post iterated into a “list post.”
8-Step Mini-Guide to Create an Opt-in Page with AI from a Document
Step 1: Content Preparation: Identify the core content you want to feature on your landing page. If it already exists in a document format, ensure it is concise and save it as a PDF for easy integration with AI tools like ChatGPT.
Step 2: AI Integration: Open a new chat in ChatGPT and upload the PDF via the paperclip command. You can also use other AI language tools for this process.
Step 3: Prompting for Success: Guide the AI with a detailed prompt that requests specific elements for your landing page:
A captivating headline that grabs the reader's attention.
A subheadline that conveys the benefit of your offer.
A concise explanation (2-3 sentences) of how the content will benefit your target audience.
Bullet points (3-5) outlining benefits in a "feature so that you can benefit" format.
A compelling call to action that emphasizes the main benefit.
Here’s the prompt I created:
“I need an opt-in page to give away the uploaded checklist. Please analyze the content of the document, then give me the following: a headline with a strong hook, a subheadline with a benefit statement, 2-3 sentences on how this will help solopreneurs build an email list, 3-5 strong bullet points in the format ‘feature so that you can benefit,’ and a call to action that includes the main benefit.”
Step 4: Refine and Customize: Review the initial output, and don't hesitate to request multiple variations of headlines and other elements. Refine the AI-generated content to match your brand's voice and style preferences. For more control, provide the AI model with specific instructions, such as a list of words to avoid.
Step 5: Landing Page Construction:1 Integrate the adapted AI content into your chosen landing page platform. Then, adjust the language again to align seamlessly with your intended message and tone.
Step 6: Visual Enhancements: Your landing page's conversion tends to be better if you add visual appeal. Create a relevant header image, icons, and a clean, user-friendly design. Tools like Canva can assist in creating impactful visuals.
Step 7: Compelling Call to Action: Make sure your call to action (CTA) is clear, concise, and compelling. It should clearly articulate benefits and direct visitors to the next step, such as downloading, watching, starting x, etc.
This article shares the difference between a standard call to action vs. a call to value.
Step 8: Final Review and Adjustments: Review the entire landing page and lead magnet delivery flow before promoting it. Check for smooth flow between elements and grammatical errors. Test the CTA button to make sure it works and is linked to the lead magnet. You’d be surprised how often people skip this step and discover errors later.
By using AI tools and following these steps, you can efficiently create a high-converting landing page that attracts visitors and grows your email list.
Be sure to read the original article to better understand these steps and the process of creating an effective landing page using ChatGPT.
And finally, here’s the landing page I created with a checklist.
The Tools I Use
There are dozens, if not hundreds, of tools you can use to create a landing page and leadmagnet. These are the ones I currently use:2
Email marketing platform with landing page templates and to deliver the lead magnet and follow up nurture email sequence - MailerLite
Graphic design - Canva
Video editing and transcription - Descript
AI writing tools - Castmagic, ChaptGPT, NotebookLM, Perplexity
Repurposing the Video
The video was initially posted on YouTube and eventually repurposed as a blog post. Using AICarousels, carousel posts were created for LinkedIn and Instagram.
Using ChatGPT and NotebookLM, I prompted for a list of steps created from the blog post to share with you today instead of republishing the original post. My human self did lots of editing along the way.
Prompt:
Analyze this blog post: https://denisewakeman.com/online-visibility/ask-denise/create-opt-in-page-chatgpt/, then repurpose this article into a list of steps to create a landing page. Include a short intro paragraph and a title; add a short closing paragraph with a call to action to read the original article.
Questions, comments, and feedback are welcome in the comment thread below.
This guide doesn’t include instructions on how to build an opt-in page. I use landing page templates that are included in my Mailerlite account.
Some links to the tools I use are affiliate links.
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