5 Small Tweaks That Grow Your Visibility
Simple marketing moves you can put into action this week.
I’ll get into the list of promised marketing tweaks in a moment.
First, this month marks one year since I published the first article on Your Visibility Edge.
Hitting the one-year mark with Your Visibility Edge feels both surprising and satisfying. What started as a small experiment has turned into a weekly practice I look forward to, and that’s thanks to you.
I appreciate every single subscriber, whether you’ve been here from the start or joined yesterday.
As I map out the next year, I want to hear from you. I’ll be posting a few polls this month to learn what’s most helpful.
Here’s the first one. I’d be grateful for your input.
The clients I work with usually know what they think they should be doing, or want to be doing. They’ve taken the courses, bought the products, and read the blogs. But something is holding them back.
That’s why my focus is on making marketing simple and doable for solo business owners, so you can use and take action on what you already know and grow your business without the stress, guesswork, or burnout.
I’m the guide who helps you move forward on your path, making course corrections when necessary and providing knowledge and tools so you can keep up the momentum.
Now, here’s what you came for…a short listicle with steps you can take immediately and make a positive impact on your business.
5 marketing tweaks you can make to keep your business moving forward and growing
1. Post visual content on social media more often.
Posts with visual content get 10× more engagement than text-only ones (synup.com).
Your action right now: Share a clear, branded image or short graphic (think quote, behind-the-scenes, or product shot) on your preferred platform: Substack, Instagram, Facebook, or LinkedIn. No fancy tools needed, your phone camera will do.
2. Use short-form video to increase reach.
Short-form video is the most engaging type of content, with 66% of consumers saying it’s their favorite to watch from brands.
Your action right now: Record a 30-second video answering a common client question and upload it to LinkedIn, Instagram Reels, or YouTube Shorts.
3. Create and stick to a marketing plan.
Small businesses with a marketing plan are 6.7 times more likely to report success than those without one (simpletexting.com).
Your action right now: Sketch a one-page plan: pick 2–3 marketing moves (social posts, a blog, email outreach), assign them to days this week, and write them down.
4. Post consistently to build momentum.
Consistency matters on social platforms; brands that post regularly get more algorithmic reach and growing engagement (investopedia.com).
Your action right now: Choose your posting rhythm (e.g., twice this week), set reminders on your phone, and write two quick posts in advance so you’re not scrambling.
5. Optimize content for AI search results.
By 2026, Gartner predicts 80% of people will use AI-powered search instead of traditional search engines for some queries.
Your action right now: Take one blog post and reformat it with FAQs, clear headings, and short, direct answers so it’s more likely to be pulled into AI summaries.
Why Taking Action Matters
Visuals stop the scroll. An image gets attention and gives people a reason to pause.
Short-form video builds quick trust. You can show personality and expertise in seconds, which people connect with faster than text.
Planning gives direction. Doing a little, consistently, beats random bursts of activity.
Regular posting grows trust. Algorithms notice, people remember, and it signals you’re reliable.
AI SEO is the new search. If your content is formatted for AI answers, you can show up when people ask ChatGPT or Perplexity the very questions you solve.
What’s the first marketing tweak you’ll try today? Share in the comments 👇
Congrats on your first year, Denise!
No. 5 is now on my ‘To Do’ list. Thank you!