Simplify Content Creation with This Tool
Discover how ChatGPT’s Projects feature keeps your marketing ideas organized and ready to use.
You know that feeling when you’ve got a million ideas, but none of them are moving forward?
Or when you sit down to work, and suddenly, you're lost in a sea of scattered notes, half-written emails, and “I’ll get to that later” to-dos?
Yeah, we’ve all been there.
If you want to attract more clients, your online visibility strategy needs consistency.
That starts with how you manage your work. That’s where Projects in ChatGPT come in. This simple but powerful feature can help you stay organized, keep track of ideas, and follow through.
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”
– Paul J. Meyer
I started using Projects to organize my weekly newsletter articles a few weeks ago. I’m tracking research, quotes, article titles, SEO metadata, and more tiny tasks that make up the process of publishing a newsletter.
Here’s how to use it to be more productive and, ultimately, get more eyes on your business.
A Visibility Tip That Changes Everything
Use ChatGPT’s Projects feature to organize your content, track your ideas, and streamline your marketing efforts.
Instead of letting your content ideas float around in random documents or sticky notes, you can store everything in one place, build on past conversations, and get a head start every time you create.
Why is this important?
Because visibility is about showing up consistently with valuable content. And, the more organized you are, the easier it is to do that.
Research backs this up:
Multitasking lowers productivity by up to 40% (Source)
People forget 70% of new information within 24 hours, meaning they disappear fast if you don’t have a system to track ideas (Source).
When you use Projects in ChatGPT, you create a space where your best ideas can turn into content that attracts and engages your audience.
How to Use Projects in ChatGPT to Stay on Track
1. Create a Project for Your Business
Think of Projects like folders where you can store different conversations on specific topics.
Go to ChatGPT and look for the Projects tab
Click New Project and name it something clear—like “Marketing Content” or “Client Outreach”
Keep it broad enough to group related conversations but focused enough that you’ll know what’s inside
2. Use It to Track Content Ideas
Whenever you have an idea for a blog post, email, or social media update, add it to your Project instead of letting it disappear.
Start a new conversation for each idea
Ask ChatGPT to expand on it, generate outlines, or suggest angles
Return to the conversation later when you're ready to turn it into something usable
3. Store Your Best Prompts and Responses
If you find yourself typing the same questions over and over, save them in your Project. This makes it easy to pick up where you left off.
Example: If you regularly ask ChatGPT to draft LinkedIn posts, save a conversation called LinkedIn Content in your Project
Next time, jump into that conversation instead of starting from scratch
4. Plan and Batch Your Content
Instead of scrambling to create content at the last minute, use Projects to batch your work ahead of time.
Set a reminder to brainstorm content topics every Monday
Use ChatGPT to generate multiple posts, then schedule them throughout the week
Keep a running list of topics so you never run out of ideas
Try This AI Prompt to Get Started
Want to make your content creation process even easier? Use this AI prompt to organize your marketing ideas inside a Project:
I’m creating a Project in ChatGPT to organize my marketing content. Help me create a system where I can store ideas, generate content quickly, and track past conversations. What’s the best way to structure this, and what should I include?
Copy and paste that into ChatGPT, and you’ll get a solid starting point customized to your workflow.
What Else Should You Know?
Name Your Conversations Clearly – If every thread is called “Content Ideas,” you’ll waste time figuring out what’s inside. Be specific: “Instagram Story Ideas – March” is better than just “Social Media.”
Keep It Clean – Projects get messy fast. Set aside 10 minutes weekly to archive old threads and update important ones.
Use It to Collaborate – If you’re working with a VA or marketing assistant, you can use Projects to keep your messaging consistent.