Make Content Creation Easier While Growing Your Client Base
The smarter way to plan, create, and post without stress.
If your goal is to bring in more clients, then it's time to think strategically about your online visibility. After all, the right clients can't hire you if they can't find you!
Last week, I covered the first step of defining your core message:
This article covers the next three steps to follow once you’ve nailed down your core message: focusing on the platforms where your audience hangs out, creating a solid content plan, and batching your content for maximum efficiency.
“You need to create ridiculously good content—content that is useful, enjoyable and inspired.”
—Ann Handley, Author of Content Rules
1. Choose a Platform Where Your Audience Spends Time
Why spend hours creating content if it’s going to fall on deaf ears? Your audience—whether on LinkedIn, Instagram, Facebook, or another platform—has preferences about where they consume content.
You want to meet them where they’re at. Knowing which platform works best depends on who you’re trying to reach. Once you dial this in, you'll talk directly to your ideal clients, making every piece of content more compelling.
Pick one platform to start with and make sure it aligns with where you want to spend your time. That’s the sweet spot for connecting with your ideal client.
2. Create a Content Plan
Consistency builds trust, and a clear content plan helps you stay consistent.
When you have a plan, you’ll have a steady stream of posts, stories, or videos, keeping your brand top-of-mind for potential clients. And it doesn’t need to be complicated!
Start by deciding on a few key themes that matter to your audience and build from there. You don’t have to be everything to everyone.
Regularly updating your followers with useful information shows that you’re committed to helping them succeed—and they’ll come to know you as a go-to resource.
3. Batch Content Creation for Efficiency
Life gets busy, and that’s why batching is such a powerful tool.
Setting aside dedicated time to create multiple pieces of content in one go lets you stay consistent without scrambling to make something last minute.
And batching isn’t just efficient—it also helps keep your messaging cohesive and lets you plan posts around your content themes.
Ready to Take Action?
For paying subscribers, here’s how to implement these strategies, complete with implementation instructions and 3 AI prompts designed to make your content creation faster, easier, and more effective. Plus, a bonus custom GPT to help you discover new ideas and create, distribute, and repurpose your content…