Lately, I’ve been thinking a lot about how we can let people experience our expertise before they decide to work with us.
Think about the last PDF guide or ebook you downloaded. Did you read it? Did you do anything with it? I’ve got plenty sitting in folders that I meant to get back to.
I still think downloadable guides have their place. I’ve created many myself. But I’m more interested now in what happens when someone can interact with what we know and get a useful result.
Maybe they answer a few questions and find out where they need help. Or they use a simple tool to make a decision. They get to experience how we think and work, rather than simply reading about it.
I’ve been experimenting with this idea in my own business, and my latest project took an unexpected turn.
In 3 days, with Claude building it, I created an interactive bingo game for the AI Success Club.1
Nobody has played it yet. And that’s part of the story.
Why I’m experimenting with interactive content for visibility
A few months ago, I shared some thoughts about how a simple AI tool can make your expertise easier to experience.
I explained the idea during a conversation with Melanie Benson about going beyond traditional lead magnets. We talked about creating small tools that let people accomplish something using your knowledge.
One thing I said in that conversation has stayed with me. When someone gets a useful result from something you’ve created, they may begin thinking about what else you could help them accomplish.
That’s a different kind of connection.
It also led me to create the Visibility Momentum Map, a free assessment that helps you identify which part of your online visibility needs attention first.
The Map gives someone a way to use my approach to diagnosing visibility problems. They answer a few questions and get a starting point for improving their marketing.
The more I experiment with interactive content, the more possibilities I see for experienced solo business owners.
You’ve developed processes, asked hundreds of client questions, and learned how to help people make better decisions. Some of that experience could become a small interactive tool or activity that introduces people to your work.
I wanted to try this idea in another format, something with a little more fun and a reason for people to come back.
That’s where bingo came in.
How the PromptoberFest Bingo idea started
In late September, Andy O'Bryan and I were discussing what we could do for our 3rd Annual PromptoberFest for the AI Success Club. We were getting a late start, so whatever we chose had to be something we could create quickly.
Before asking Claude for ideas, I wrote down our requirements. The event needed to be fun, interactive, affordable, different from our usual prompt libraries, and realistic to put together in a short time.
Claude suggested 8 formats. I narrowed them down to Bingo, Makeover hot seats, and an Escape Room.
I chose Bingo. People already know how to play, and I could see how each square might give participants something useful to accomplish with AI.
I wanted players to try prompts, create something, and see what they could do with AI. The game would give them a reason to experiment over several days.
The first AI-built bingo card took minutes
I asked Claude to show me what a sample interactive bingo card would look like and how it would work.
In less than a minute, I had a clickable card right in the chat. You could mark squares, get 5 in a row, and call bingo. Progress was saved in the browser.
I was impressed. And I immediately started thinking about what else we could do with it.
I wanted each square to contain an AI prompt. Claude added a pop-up window with the prompt and a button to mark the activity complete.
Then I realized anyone could open all 24 prompts on day one and finish the game.
That wasn’t how we wanted the experience to work. The idea was to keep people participating throughout the week.
I asked Claude for ways to release the prompts over time, similar to a bingo caller announcing numbers. It suggested 4 options, and we chose code words.
Each square now stays scrambled until players enter the correct code.
That one question changed how the game worked.
A friend spotted a problem I missed
By October 2, we had added the AI Success Club colors, logo, and an Oktoberfest beer tent theme. The game was looking pretty good.
Over breakfast, I explained and showed it to a friend.
She pointed out that if everyone had the same card, everyone could get bingo at the same time.
Of course! How had I missed that?
I’d been testing the prompts, buttons, and design. I hadn’t considered what would happen when several people played at once.
We changed the game so every player gets a unique, shuffled card with its own ID number.
That experience reminded me why it’s worth having someone outside your project take a look before you release it.
You can get so familiar with what you’re creating you miss what someone else notices immediately.
Getting the game ready for real people
Andy and I worked out the business details in one meeting. We settled on a $17 entry fee, with a $7 price for AI Success Club members, and scheduled PromptoberFest for October 19 through 23.
Players will receive bingo codes by email, and we’ll host 3 live calls during the event.
Then came more questions.
Would people know how to use the online card? What happens if someone joins late? How will winners claim their prizes? What if we need to rebuild the game?
Each answer led to another change. We added help instructions, created a simple prize claim form, and saved a backup of the project.
Claude handled much of the technical work. I kept making decisions based on what I wanted participants to experience.
And that’s one of the things I enjoy about working with AI. I can quickly get a working version of an idea in front of me, then spend time thinking about how to make it useful for the people who will use it.
Curious about the game? Check out PromptoberFest Bingo and see how you can join us.
How can interactive content help people experience your expertise?
This is the visibility question I keep asking.
When someone reads an article, watches a video, or downloads a guide, they’re learning about your work.
An interactive experience gives them a chance to do something with what you’ve shared.
A business coach could create a short assessment that helps people identify their next business priority. A consultant might offer a tool that helps someone prepare for a project. A travel advisor could create a 5-day activity that helps someone make decisions about a trip.
The idea is to give people a small result that comes from your experience.
That result may give them a reason to remember you, share the experience, subscribe, or explore working with you.
PromptoberFest Bingo is another way I’m testing this belief. Players will be using AI prompts to complete activities, and the game gives them a reason to return throughout the week.
I don’t know yet how many people will participate or what they’ll think of the experience. I’ll have more to share after the event.
For now, I’m interested in what you could create from something you already know.
Try this: Turn one part of your expertise into an interactive experience
You probably have a process you use repeatedly with clients, a set of questions you ask, or an activity you guide people through.
Start there.
Give yourself 15 minutes to answer these 3 questions:
What is one problem people regularly ask me to help them solve? Choose something familiar that you already know how to address.
What could someone do with my guidance? Think about one action they could take, such as answering questions, comparing options, practicing a skill, or completing a short task.
What would they have when they finish? It might be a decision, recommendation, plan, completed activity, or clearer idea of what to do next.
This is the principle I’ve been using in my own AI projects:
One problem. One action. One outcome.
You can apply it to an assessment, calculator, short challenge, interactive worksheet, or another simple activity.
Once you’ve chosen an idea, use this AI prompt2 to work out what a first version might look like.
AI prompt: Create an interactive experience from your expertise
“I’m a [type of business owner] who helps [audience] with [problem].
One thing I regularly help people do is [describe the process, decision, or activity].
I want to create a simple interactive experience that gives someone a chance to use my expertise and get [specific result].
Suggest 3 possible formats, such as an assessment, short challenge, interactive activity, or small AI tool.
For each idea, explain:
What the person would doWhat they would get when they finishHow the experience would reflect my expertiseWhat I would need to create a small first version
Keep the ideas realistic for a solo business owner with limited time. Recommend one idea to test first and explain why. Ask me questions if you need more information.”
Your goal is to finish with one idea you could realistically create and test.
You may find something you’ve been teaching for years could be useful in a format you hadn’t considered.
What happens next with PromptoberFest Bingo?
As I write this, the game is ready. The 24 squares are complete. We’ve prepared the welcome email, daily emails with bingo codes, and reminders.
Nobody has played yet.
I don’t know how many people will sign up, how many will complete the game, or whether it will bring new members into the AI Success Club.
We’ll find out after October 23, and I’ll share what happened, including what worked and what I’d change.
What I can say now is that creating this game has given me another chance to test my belief in interactive content.
If you’ve been thinking about creating something that lets people experience your expertise, I encourage you to start small. Choose one result you can help someone get, then see what you can create with AI.
And if you’d like to see our experiment in action, join us for PromptoberFest Bingo, October 19–23. You’ll get to try the prompts, play along, and see what we’ve created.
I’ll report back on how it goes.
Got questions about creating simple interactive apps for your business? Post them in the comment thread or send me a private message.
I was inspired by the interactive AI Advent Calendar Elena | AI Product Leader created last year.
I used the Club’s Digital Product Navigator skill to start my conversation with Claude and a simple prompt: For the AI Success Club (AISC) we need ideas for our annual PromptoberFest and we’re late getting started. My criteria are it needs to be fun, interactive and have a small fee to participate. Prompt libraries are passe.