Having A Website Means Nothing If Nobody Sees It
Why your online presence alone won't cut it
Do you know the difference between having an online presence and being visible online?
I’ve often noticed the terms “online presence” and “online visibility” are used interchangeably.
Yet, they mean different things, and knowing the difference helps clarify what you need to have and do to attract clients with your online marketing.
An online presence just means you've got your website and social profiles set up. But online visibility means people can easily find you, notice you, and become clients.
Audit Your Current Online Presence
Knowing exactly how you appear online is the first step to attracting more clients. You need to understand what's working, what's missing, and what could be improved.
According to BrightLocal, 87% of consumers search online before choosing a business.
They'll move on to someone else if you're not visible and appealing when they look.
How to Check Your Online Presence:
Google Yourself: Enter your business name and your name into Google. Review the results—your website, social media profiles, reviews, and mentions. Are they accurate, professional, and appealing?
Review Your Social Profiles: Check if your profiles clearly communicate what you do and who you help. Make sure everything is updated and visually consistent.
Check Reviews and Mentions: Look at customer reviews on Google, Yelp, and social media. Respond positively and quickly to any negative feedback.
How AI Can Help Improve Your Online Presence
Use AI tools to audit your online presence quickly:
Try this prompt in the AI tool you use:
Audit my LinkedIn profile [or Facebook business page, or Instagram profile] and suggest improvements that make it clearer and more appealing to potential clients.
Something Else to Consider:
Consistency matters! Make sure your brand looks and sounds consistent everywhere online. This makes you recognizable, trustworthy, and memorable.
When you build a strong online presence, you have the foundation to create visibility that draws the right people to your home on the web.
