The Easiest Newsletter You’ll Ever Write

Turn a single LinkedIn post into a full issue in under 20 minutes

Photo by Egor Vikhrev on Unsplash

In the early 1990s, I worked for the Executive Director of a small museum in Los Angeles. One of my tasks was wrangling content for a quarterly newsletter that went out to members.

I had to pester curators, development staff, and even the ED to get articles to send to the graphic designer for design and typesetting before it went to the printer.

Then, I worked for a growing specialty bakery, and once again, I had to wrangle content for a monthly newsletter that was sent out to thousands of customers.

Always, the cry from contributors was “I don’t know what to write” or “What should I write about?”

So it’s nothing new to hear those cries for help in our current hyper-fast, digital life where email marketing and e-newsletters reign strong.

After all, whether by post or email, we need to keep our customers and clients informed, educated, and aware of what we offer.

I’ve seen many solo business owners stress about starting a newsletter.

And I get it. You’re already wearing every hat in your business. The last thing you want is another “should” hanging over your head.

But here’s what I’ve learned after 20+ years of online publishing: writing a newsletter doesn’t have to start from scratch.

One of the simplest ways to keep a newsletter going without burning out is to reuse what you’re already posting on social media.

You can turn a strong post into a newsletter in under 20 minutes. I do it often. And if you’re using a system like The Visibility Loop, this step fits right in.

Here’s how I do it and why it works.

Step 1: Pick a post that worked

Start by scrolling through your social media feeds (for this article, I’m going to use LinkedIn since that's where my focus is right now).

Find a post that made people pause. Maybe it got a few thoughtful comments. Maybe someone sent you a DM about it. Or maybe you just felt good writing it.

That’s the post you want to use.

I’m not talking about going viral. I’m talking about the kind of post that connected.

The kind that says something real or shows how you do things. Short story? Quick tip?

A mistake you made and what you learned? That’s more than enough.

Your audience already told you they liked it. Use it again.

Step 2: Paste it into your draft

Copy the post into your newsletter platform, Substack, ConvertKit, MailerLite, or whatever you use.

No editing yet. Just paste.

Then, read it out loud once. If it still sounds like you, keep it. If something feels off, tweak a word or two. But don’t overthink it.

If it feels short? Great. That means people will read it.

Step 3: Add a little context

This is the part where you “walk your reader in.”

You don’t need a long intro. Just a few lines to give them some background. For example:

I shared this on LinkedIn a few days ago and didn’t expect the response I got.
If you’ve ever felt [insert shared struggle or insight], this might land for you too.

Now they know what to expect.

After the post, wrap it up with a few lines. Share a quick reflection. Ask a follow-up question. Or point them to a resource you like.

Here’s the part most people skip: connection matters more than content length.

I used to think I had to come up with something brand new for every email. That belief kept me stuck for way too long.

Now, I keep it simple. And it’s easier to be consistent because I’m not starting from scratch.

Step 4: Add one clear next step

What do you want your reader to do next?

This is where you add your call to action, but keep it light and concise. You don’t need a long pitch or a list of links.

One link. One ask. That’s plenty.

Some weeks, I say:

Hit reply and tell me where this landed for you.

Other weeks, I’ll include something like:

This is just one part of the system I use to stay visible without spending all day creating content.

If you want the full process, I break it down inside The Visibility Loop.

Give your reader something easy to act on. That’s what helps your message stick.

Why this works

You’re reinforcing your message across two places where your audience already shows up.

• LinkedIn (or your preferred social platform) helps you stay visible in public

• Your newsletter builds trust in private

• Repeating the same message connects the dots

• And you stop putting pressure on yourself to create new things all the time

That’s how consistency works. Simple, repeatable, doable.

AI Prompt to Try

Need help shaping your social post into a newsletter? Start here:

Prompt:
I posted this on [platform]: [insert post text].
Write a short newsletter intro to give it context and invite readers to reflect or respond. Then write a short closing paragraph with a gentle CTA.
Keep the tone conversational and human.

What else to keep in mind

You don’t need to wow people with brand new ideas every week. You just need to show up in a way that feels true to you, and helpful to them.

That’s what builds visibility that lasts.

And once you start reusing your best posts, you’ll see how much easier it is to keep going, especially when your content is working in a loop, not living in silos.

That’s the whole idea behind The Visibility Loop. I show you how to take one piece of content and use it across your channels without burning out.

4 AI Prompts to Help You Develop Your Newsletters Further

Want to do more with a single social post? These prompts can help you expand on the content without losing your voice.