Create With Intention, Not Pressure
Use your business goals to guide every piece of content.
If your content isn’t tied to a clear business goal, it’s just keeping you busy, not building your business.
That’s why one of the simplest ways to get more visible, attract more of the right clients, and make sales is this:
Set content goals that serve your business, not your ego.
Most content advice leans hard on engagement—likes, shares, vague “reach” metrics.
I’m more interested in alignment.
Is your content helping your audience take the next step with you? If not, you’re doing a lot of work without much return.
I learned this the hard way. I’ve created articles and posts to stay consistent, only to realize they had zero connection to my services.
So I shifted. And here’s what I do instead.
Why This Works
When you start with the business goal, not the content calendar, you get clarity fast.
You know what’s worth publishing and what’s just noise. You also stop letting the algorithm decide how you run your business.
And with Google’s AI summaries now pulling from the clearest, most structured content, there’s never been a better time to get strategic.
According to the Content Marketing Institute, 78% of top-performing marketers create content based on specific goals like lead generation or customer action, not just brand awareness or engagement. (Source)
But here’s what that stat doesn’t tell you: most solo business owners skip this step because they’re too busy trying to “show up consistently.”
Here’s what works.
How You Set Real Goals
You don’t need a full dashboard or a 12-tab spreadsheet. You need a clear outcome, a simple way to measure it, and a reason to keep going.
Start with the offer, not the idea
What are you trying to sell or promote? Work backward from there.
→ “I want to book 5 new consults this month.”Pick a metric that ties to behavior, not applause
Don’t measure likes. Measure clicks, replies, calendar bookings, and downloads.
→ “Track how many people click from a post to my services page.”Map content to what people need to believe
Think about how people go from strangers to clients. Then, match content to each stage in a simple visibility loop: awareness, engagement, and action.
→ Awareness: “Here's why this problem matters”
→ Engagement: “Yes, this approach can work for me.”
→ Action: “Here’s how we can do it together.”Let It Go
If a piece of content isn’t tied to your business goal, save it for later. Or let it go. Visibility doesn’t mean volume. It means clarity.
For me, this looks like setting one core goal per quarter, then reviewing progress once a month. It gives my content a job to do, and keeps me from spinning my wheels chasing every idea.
AI Prompt to Get Started
Here’s a solid starting prompt that doesn’t require you to overthink it:
Prompt:
List 3 content goals that align with my business objective of [getting more leads / selling more products / booking more consults]. For each, give a metric and one content idea that supports it.
This kind of clarity is exactly what I built into The Visibility Loop. A simple system that helps you plan and publish purposeful content without starting from scratch every time.
What Most People Miss
They try to set goals after the content’s been created. That’s backwards.
Your offer, your audience, and your intention should shape what you publish, not the other way around. You’re not a content creator who happens to have a business.
You’re a business owner who uses content strategically.
Here are a few more things that may help you:
Don’t set goals you can’t influence. If your goal depends on someone else’s algorithm (like “grow 500 new followers”), it’s not a goal; it’s a hope. Set goals that tie to things you control, like emails sent or offers made.
Stop testing 10 things at once. Pick one path, one outcome, and one audience. You’ll learn more in 30 days than you will from 6 months of multitasking.
Let your goals filter your inspiration. Not every idea needs to be content. If it doesn’t support your goal, jot it down and move on.
Know when to quit. If a goal isn’t working after 60–90 days, and you’ve given it real effort, it might be the wrong goal. Replace it without guilt.
5 More AI Prompts to Implement Your Plan
If you’re ready to stop guessing and give your content a clear job to do, The Visibility Loop can help you build that foundation, one small step at a time.
Get the system I use to stay visible without overthinking every post.
Then, once you’ve picked your main goal for the next 30–90 days, here’s how to go deeper with AI: