Build A Loyal Audience

Explore strategies for engaging with your audience and building a loyal following.

Photo by Josiah Weiss on Unsplash

Friday Finds for You

This quiet-ish week between Christmas and New Year always provides an opportunity to think about things, and inevitably, for me, it means thinking about my business and serving my clients.¹

Driving up to Northern California from L.A. I was thinking about what it would be like to focus on just ONE social network and go on all in with my marketing and engagement.

Then, I happened to be catching up on some of Josh Spector’s videos and watched one that made that point:

6 things to do if your audience isn't growing (3 min)

This reminded me of a blog post I wrote on building a strong foundation for your email list.

Finally, Jamie Northrup’s post on how to write a book with Substack Notes strikes me as another effective way to build a loyal audience.

Some of my paid subscribers and I will take this on as a challenge in January. 😎

Putting the strategy and tactics of these three sources together gives you a solid structure for reigniting or starting audience growth.

Which one of the three strategies above will you implement before the end of the year?

I’ll be back with my usual Wednesday article next week.

Wishing you a delightful and prosperous 2025!

1. On the drive, I was listening to Tim Urban’s book What's Our Problem?: A Self-Help Book for Societies. The focus on how we as humans and civilizations think sparked many ideas, though not directly related to the book's topic. 6 hours of driving can get tedious so I enjoy contemplating to new ideas.