How I Built a Marketing System That Runs Itself
Behind the scenes of creating The Visibility Loop campaign that turns one post into consistent weekly content
When I decided to promote my 10-day program, The Visibility Loop, I didn’t want a short promo burst that faded in a week. I wanted a connected system where every post, email, and call-to-action worked together.
And I wanted people warmed up before they even saw the offer.
The solution was to start with a prequel lead magnet1, a small, high-value resource that solved an earlier part of the problem, and then build an integrated campaign around it.
Here’s how it came together…
Step 1: Get clear on the offer and transformation
The Visibility Loop is a 10-day email program that teaches solo business owners how to connect their LinkedIn posts and newsletters into one repeatable weekly loop.
The transformation: go from scattered, start-from-scratch content to a connected, consistent system you can run in 10–20 minutes a day.
When you’re clear on what’s changing for your audience, every other step, messaging, copy, and design get easier.
Step 2: Find the emotional core
Before writing a single word, I brainstormed 50 one-word concepts that could capture the feeling of this transformation.2
I scored them for emotional resonance, memorability, and fit. The top five were: Momentum, Flow, Loop, Ease, Focus.
Momentum → forward progress that keeps building
Focus → knowing exactly what to do next
Loop → a self-sustaining system that never starts from scratch
Step 3: Match the words to the right channels
Instead of spreading these words everywhere, I matched them to the channels where they’d have the most impact:
Momentum for Substack Notes & LinkedIn posts - quick, relatable content hooks
Focus for the sales email - showing the problem and a clear solution
Loop for the sales page - reinforcing the name and method of the program
This gave me a natural flow: attention → clarity → decision.
Step 4: Write the core content
With the structure in place, I created:
Eight Momentum-based posts for Substack and LinkedIn, each with its own opening and rotating CTA
One Focus-driven email highlighting the cost of not knowing what to post and the relief of having a plan
One Loop-focused sales page section explaining the repeatable weekly system
Step 5: Create the prequel lead magnet
Before sending people to the sales page, I give them a quick win with my prequel lead magnet:
The 15-Minute Post-to-Newsletter Shortcut.
It’s a short, actionable document that shows how to:
Pick a LinkedIn post that’s worth expanding
Use a custom AI prompt to turn it into a newsletter
Personalize it so it sounds like your voice
Send or schedule it right away
By the end, they’ve created a complete newsletter article in 15 minutes.
This works because it solves an earlier problem: how to create quality newsletter content fast, while setting up the why for The Visibility Loop.
The last page invites them to learn how to do this every week through the full 10-day system.
Step 6: Build the follow-up sequence
The lead magnet triggers a 5-email sequence that:
Delivers the PDF
Offers extra tips and encouragement to try it
Introduces The Visibility Loop as the next step
Shares proof and benefits
Closes with a clear CTA
Those who don’t buy will get a short feedback email asking why, which often sparks replies and future conversations.
Step 7: Create conversion assets
To keep the campaign consistent and avoid repetitive CTAs, I built:
A rotating CTA bank with 20+ variations
A micro pre-header bank for sales page buttons and quick “reason why” lines under each CTA
A CTA map to match post language directly to the same sales page phrasing
Step 8: Organize into a campaign calendar
I laid out four weeks of Momentum posts — two per week — each linking to either the lead magnet or the sales page, depending on where the audience is in the journey.
The first two weeks lean heavily on the prequel lead magnet to build the list.
Weeks three and four drive more traffic straight to the sales page.
Step 9: Compile into master documents
I pulled all the pieces, posts, emails, lead magnet copy, sales page CTAs, into a single campaign document inside a folder specifically for the campaign. Campaign folders sit inside the main folder for The Visibility Edge program.
This means the campaign is now repeatable. When I want to run it again, I can refresh the copy and re-launch without rebuilding it from scratch.
The big takeaway
When you lead with a quick-win prequel lead magnet and follow with an integrated content system, your marketing feels less like a scramble and more like a flow.
The prequel builds trust and gets results for free. The campaign builds momentum until saying “yes” to your offer feels natural.
That’s exactly what The Visibility Loop teaches…how to keep your marketing moving week after week without burning out.
If you’d like to see how it works for your own business, you can start here (no charge):
Got questions or comments about this campaign flow? Post them in the comment thread below.
P.S. I used Mailerlite to create the opt-in form and the email sequence for the 15 Minute Post to Newsletter Shortcut.
It took about 5 to 6 hours to create and implement the campaign with ChatGPT-5 with lots of editing and refining throughout the process.
This is brilliant Denise. And thanks for the mention :-)