If I could only focus on one thing, what should it be?

The Foundation for Attracting Clients and Building Visibility

Photo by Prophsee Journals on Unsplash

Recently, I was reviewing responses from the Reader Survey, and this one struck me:

If I could only focus on one thing, what should it be?

If you’re going to focus on just one thing to boost visibility for your solo business, my recommendation is …

Consistent, high-value content creation on a platform where your ideal clients are active.

Here’s why: regularly publishing valuable content gives you recurring touchpoints with your audience, builds your authority, and drives steady engagement and traffic to your business.

But it’s not that simple.

Creating consistent, high-value content isn’t straightforward—it requires several key steps to get it right. Let’s break it down:

1. Define Your Core Message

2. Choose a Platform Where Your Audience Spends Time

3.  Create an Editorial Calendar and Content Plan

4. Batch Content Creation for Efficiency

5. Engage Directly with Your Audience

6. Ask for Feedback or Questions from Your Audience

7. Use Visual Content (If Possible)

I’m going to start at the top of the list.

The heart of attracting the right clients starts with a clear, compelling core message.

"Your core message answers the audience’s question, 'What’s in it for me?' and communicates your unique value, setting the foundation for all other marketing efforts."
~AOR

Your core message isn’t a statement; it’s the essence of your business, distilled into a few impactful words that resonate with your ideal clients.

Why Defining Your Core Message Matters

Potential clients can easily feel confused about your offer without a clear core message. And confusion? That’s an obstacle to trust.

Studies have shown that brands with well-defined messages connect more deeply with their audiences, establishing trust and credibility faster.

A compelling core message isn’t about stating what you do; it’s about communicating your unique value so clearly that your audience immediately understands why they should work with you.

This foundation increases client engagement, satisfaction, and loyalty, setting you apart in the crowded marketplace.

This template is a good starting point:

I help [Ideal Client/Target Audience] who want/need [Main Problem or Goal] by providing [Your Unique Solution or Service] so they can [Result or Transformation for the Client].

Example:

"I help small business owners who want to attract more clients online by providing simple, effective digital marketing strategies so they can grow their businesses without feeling overwhelmed."

Recommended Reading

Want More Clients? Start by Knowing Your Audience’s Pain Points

Now, let’s go deeper into each step of crafting your core message…