If you want to attract clients before the year ends, don’t go quiet when everyone else does.
The best time to stay visible is between November 11 and December 20, 2025. That’s when your audience is still planning, reflecting, and buying. By December 21, most people shift into holiday mode and stop paying attention.
Here are the dates you need to keep in mind:
November 28 - Black Friday
November 29 - Small Business Saturday (this is when I make my holiday offer)
December 1 - Cyber Monday
December 2 - Giving Tuesday (for non-profit organizations)
December 14-22 - Chanukah
December 20-21 - last weekend before Christmas
December 25 - Christmas
December 26 - Boxing Day
December 31 - New Year’s Eve (good for year-end offers and products and services that kick off the new year)
This is your six-week window to show up, make a clear offer, and help people finish the year strong.
Whether you sell services to other businesses or products and experiences directly to consumers, your visibility during this time matters more than ever. People are still buying, they’re just more thoughtful about where they spend and who they trust.
Every year, I hear the same worries:
“The economy’s not great.”
“I hate selling during the holidays.”
“I don’t know what to offer.”
“I don’t want to sound like a hypey salesperson.”
I get it. Selling in December can feel awkward. But here’s the thing: people still buy.
The National Retail Federation reports that shoppers plan to spend an average of $875 during the 2025 holiday season, slightly up from 2024. The money’s there. What people want is to buy from someone who feels real, steady, and easy to say yes to.
That’s why your focus shouldn’t be on pushing harder. It should be on staying visible and making it simple for people to work with you.
Tip: Create a Short “Holiday Visibility Loop”
A three-part system to keep your business in motion without feeling like you’re constantly selling.
Show up early.
Start posting or emailing the week of November 11. Share one short story, lesson, or reflection that connects to what your clients care about right now. Something like, “Three quick ways to make your year-end planning easier.”Make one clear offer.
Pick a service or product that helps people wrap up 2025 or get a head start on 2026. That could be a planning session, short consultation, or your go-to digital resource. Keep it simple and easy to say yes to.Plan two reminders.
One message announcing your offer and one short follow-up before December 18. The reminder can share a story or a small client win. You don’t need to post every day; you just need to stay present.
Why It Works
Most solo business owners disappear during the holidays. The ones who stay lightly visible look calm, confident, and ready for new work in January.
Visibility is trust. Consistency is reassurance. And reassurance is what people buy.
How Can I Sell Without Feeling Salesy?
If you work with businesses, offer something that helps them plan for next year: a short consultation, year-end review, or resource kit.
If you serve consumers, focus on something that makes life easier or more enjoyable: a guide, gift bundle, or mini-experience.
The goal isn’t hype. It’s help.
When Should I Promote a New-Year Offer?
If your offer helps people start 2026 strong, wait until December 27 through January 10 to promote it. After the holidays, attention shifts fast from celebration to “time to get organized.”
That’s your moment. Mention it lightly before Christmas so your audience knows it’s coming, but save the real push for the first week of January, when everyone’s ready to take action again.
This works for both services and consumer offers: planning sessions, online courses, coaching, wellness products, or anything that helps people begin the year with focus and energy.
Steps to Implement
Choose your offer by November 8.
Write two short emails or posts.
Schedule them before December 10.
Keep posting light, useful content through December 20.
If you have a New Year's offer, set it to go live the week of December 30.
Take your break knowing your visibility loop is still running.
AI Prompt to Help You Write Your Year-End Offer
Write a friendly year-end email to my clients. The goal is to help them reflect on the past year and introduce one small offer that helps them plan for 2026. Keep it conversational and non-salesy. Here’s the [offer].
What Else to Keep in Mind
Your audience doesn’t stop needing you in December. They stop hearing from you when you go silent. Staying visible doesn’t mean being loud; it means being consistent, calm, and helpful. That’s what people remember when they’re ready to buy.
Get The Visibility Loop and get your 2025 plan working on autopilot.
6 AI Prompts and 9 Week Tracking Spreadsheet for Your Holiday Offer
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