Your Visibility Edge

Your Visibility Edge

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Your Visibility Edge
3 Simple Ways to Gather Social Media Insights
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3 Simple Ways to Gather Social Media Insights

Discover simple tips to tap into your audience's needs and create content that connects.

Denise Wakeman's avatar
Denise Wakeman
Oct 23, 2024
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3 Simple Ways to Gather Social Media Insights
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If you’re trying to attract more clients, getting audience insights from social media can make all the difference in your visibility strategy. The better you know your audience, the easier it is to create content that pulls them in, speaks to their needs, and builds the trust necessary to convert followers into clients.

In a recent poll asking what you wanted to learn to understand your audience better, the #2 response was “getting insights from social media.”

Visibility Tip: Gather Audience Insights from Social Media

Social media is a treasure trove of information about your audience's preferences, pain points, and behaviors. By clarifying what makes your audience tick, you can fine-tune your content and offerings to meet them where they are. That’s how you start converting curiosity into client relationships.

Why This Tip is Important

If you're not paying attention to what your audience is telling you (even indirectly), you're missing out on a massive opportunity to craft content that resonates. The more you understand your audience, the better you can create relatable posts, offers, and solutions tailored specifically to them.

56% of consumers think brands need to be more relatable.

This stat comes from Hootsuite’s Social Trends 2024 Consumer Survey, which polled over 4,000 respondents. So take note: being relatable rules.

You don’t need complicated tools or a degree in analytics to start getting valuable audience insights.

  1. Use a spreadsheet to track the posts your audience engages with most.

  2. Ask your audience with simple questions or polls.

  3. Take a look at the comments and questions on your competitor’s posts. What stands out?

Let’s go deeper with a couple of AI prompts to help you create and implement a plan for collecting audience data…

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