Posting More Isn’t the Problem

Why publishing frequency keeps slipping back into doubt

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You can publish consistently and still feel unsure about it.

You hit “send,” then wonder if it was enough, or too much, or if you should be doing more while you still have energy. That uncertainty isn’t about discipline. It’s about cadence staying undecided.

For many people, publishing cadence behaves like a metronome that never quite locks in.

You keep adjusting the tempo instead of letting it run long enough to find its groove. When the beat keeps changing, everything feels improvised.

Why cadence keeps getting questioned

Publishing advice is full of averages and general rules.

Post more. Stay consistent. Increase output if you want growth. Pull back if you’re tired. Most of it sounds reasonable, which is exactly why it’s hard to decide what applies to you.

So cadence stays open.

You tell yourself you’ll revisit it later, once you see how this week goes, or after things calm down, or when you have more clarity. They rarely do.

What’s left is a low-grade pressure to reassess every week, even when nothing meaningful has changed.

What cadence is really doing

Publishing frequency isn’t a scheduling choice. It sets the pace for how visibility work fits into the rest of your business.

When that pace keeps shifting, it creates drag.

When cadence isn’t settled, every week feels like a fresh decision instead of a continuation.

When cadence stops shifting, visibility compounds instead of restarting.

The work you did last week carries into the next one. You’re not rebuilding momentum every time you sit down to publish.

What this article is here to do

This isn’t about telling you how often to publish.

That answer depends on your goals, your capacity, and how visibility fits into your business right now.

What matters here is noticing why the question keeps resurfacing.

If cadence is always up for debate, it’s not because you’re doing it wrong. It’s because it hasn’t been contained.

Until frequency is allowed to hold for a while, it will keep asking for attention.

The question underneath publishing frequency

The real question usually isn’t “Should I post more?” It’s…

“What pace am I willing to sustain without renegotiating it every week?”

Until that’s answered, cadence stays fluid, and pressure sneaks back in.

Infographic created with NotebookLM

Decide Your Publishing Cadence (For the Next 90 Days)

This week’s paid segment helps you decide how often you’re publishing for the next 90 days and stop second-guessing it.

That decision is where rhythm starts to hold.