Overwhelmed by Content Creation? Read This
Why celebrating small wins keeps you moving forward.
Creating content can feel like running on a treadmill that never stops. Between managing your business, keeping clients happy, and staying on top of your personal life, the pressure to consistently show up online can be exhausting.
But here’s the thing: if you want to attract more clients and grow your visibility, your content is non-negotiable. It’s the lifeline that connects you to the people who need what you offer.
So, how do you stay motivated when content creation demands make you want to crawl under the covers?
I’ve got a simple tip for you: shift your focus to small, manageable wins instead of getting overwhelmed by the big picture.
Let’s break it down so you can take action.
Why Celebrating Small Wins Keeps You Going
When you’re feeling stuck, it’s easy to think you have to do everything perfectly to make an impact.
But the reality is, consistent small steps are what create momentum. Research backs this up: according to a study published in the Harvard Business Review, tracking small wins each day enhances motivation and boosts a sense of progress.
Focusing on small wins helps you reframe your mindset. Instead of feeling like you’re failing if you don’t post every day, you’re celebrating the fact that you wrote a single post, published a blog, or shared a behind-the-scenes story.
Those wins matter. They add up. They’re what build your visibility.
The great victory, which appears so simple today, was the result of a series of small victories that went unnoticed." – Paulo Coelho
What You Can Do Right Now
Here’s how to put this tip into action:
Set Micro-Goals: Instead of writing five blog posts this month, aim to outline one. Instead of committing to daily Instagram posts, start with two or three posts a week. Focus on what feels doable.
Batch and Schedule: Block off a couple of hours to create several pieces of content at once. You’ll get into a flow and feel accomplished when you’ve got posts ready to go.
Celebrate the Wins: Did you post a single LinkedIn article this week? Great! Share it with your network. Write a quick Instagram story sharing your process. Let people see that you’re doing the work, even if it’s one small step at a time.
Use Tools to Simplify: Automate repetitive tasks with tools like Canva for graphics, templates to create drafts, or ChatGPT for brainstorming. Freeing up mental space makes room for creativity.
🔥 Check out
’s awesome content profit templates at Content Profit Systems.Karon Thackston also offers excellent blog post templates. Her most popular Blog Post Shortcut, "How To Survive A Crisis," is available for free here.
Experiment With This AI Prompt
AI can be a lifesaver when you’re feeling creatively tapped out. Here’s a prompt to help you brainstorm content ideas while keeping things manageable:
I’m feeling overwhelmed by content creation. Please suggest 5 easy, actionable ideas for social media posts that will resonate with [your audience, e.g., solo business owners, busy moms, creative entrepreneurs]? Each idea should be simple to implement and focus on [specific goal, like showcasing expertise or building connection].
What Else Should You Consider?
Give Yourself Grace: Not every piece of content needs to go viral. You’re building a connection, not chasing perfection.
Engage, Don’t Just Broadcast: Interaction counts as content. Respond to comments, share someone else’s post with a thoughtful note, or start a conversation in a group. These are small actions that build visibility.
Revisit Your Why: Why are you creating this content? Who are you trying to help? Keeping your end goal in mind can re-ignite your motivation.