One Strategy to Save Hours Weekly
A smarter visibility strategy to grow your business without burning out.
Reader questions are the best! Here’s one of the latest questions on my Reader Survey.
Have you ever felt this way?
How to work smarter and not harder -- I'm always grateful for tips that help me reduce information overload and apply only the most practical and effective strategies.
Running a solo business means juggling marketing, sales, client work, and admin tasks all at once.
Getting caught up in a cycle of endless work without seeing the results you want is easy.
Instead of adding more to your plate, the key is to focus on strategies that deliver impact without overwhelming you.
A Simple Visibility Strategy That Works
One of the biggest time-wasters I see?
Posting random content all over the internet without a clear strategy.
Instead, focus on one core piece of weekly content: a newsletter, blog post, video, or podcast episode. And then repurpose it strategically across different platforms.
Why This Matters
There’s a reason 60% of marketers say repurposing content is one of their most effective tactics (Source).
Instead of constantly creating something new, you’re making the most of what you already have.
You reinforce your expertise across multiple channels
Your audience sees your message more than once (which boosts engagement and trust)
You save hours every week by not reinventing the wheel
How to Implement This Strategy
Here’s how to make this work without adding more work to your to-do list:
Start with a Core Content Piece – This could be your weekly newsletter, a blog post, or a short video. Keep it packed with value.
Break It Down – Pull out 3–5 key takeaways and turn them into bite-sized social media posts.
Reformat It – Turn a blog post into a LinkedIn article, a short-form video, or an infographic.
Schedule and Automate – Use a scheduling tool (like Buffer, Later, or Metricool) to batch your posts so you’re not manually posting every day.
Engage – Visibility isn’t about posting. It’s about showing up. Respond to comments, start conversations, and build relationships.
Try an AI Prompt to Help You Implement This
If you need help repurposing your content, try this:
Take this blog post [paste blog content] and turn it into 3 LinkedIn posts, 2 social posts (Substack, Facebook, BlueSky), and an Instagram carousel. Keep the tone engaging and action-driven.
Or, if you create videos:
Summarize this video transcript [paste transcript] into a LinkedIn post and a short-form video script for Instagram Reels.
What Else You Need to Know
Pick the right platform. Where are your clients hanging out? Focus on one for your long-form content and one for your social content instead of trying to be everywhere.
Track what’s working. Check your analytics and lean into what’s getting engagement.
Quality over quantity. Posting every day isn’t as effective as posting one really good piece of content that gets reshared and commented on.
Want 5 more AI prompts to make implementation even easier?