Experiment Your Way to More Clients
Simple Steps to Curiosity-Driven Visibility
Curiosity is the secret ingredient that makes your marketing memorable and irresistible.
Too many businesses stick to the same tried-and-true ideas, blending into a sea of identical content. But being curious sets you apart, drawing more eyes and clients to your unique brand.
Follow Your Curiosity, Not Just Trends
Instead of following popular trends everyone else is chasing, start with what makes you curious.
Your genuine interests lead to unique content clients can’t find anywhere else. Original content makes you more visible because it’s fresh, different, and naturally engaging.
Another way to approach this is to experiment frequently. When someone tells you to use a certain tactic or tool or software, experiment with it.
You don’t need to commit to and embrace what everyone else is doing.
Be curious. Experiment.
Is it right for you and the people you serve?
I have followed this path most of my life, unconsciously at first. Until a colleague commented that I was an “active experimenter,” I didn’t consciously know I was doing that.
At once, everything became clear about the choices I had and continue to make in my life and business.
Feedback from my clients validates this approach. They trust my advice because they know I’ve explored and experimented before recommending strategies, tools, and tactics.
Experimenting Helps You Stand Out
The online world is filled with repetitive content—articles, posts, and videos that blend together because everyone shares similar advice.
Experimenting with new ideas helps you break away from this repetitive cycle.
Applying it to your content makes it memorable and distinctive when you try new angles, combine unrelated topics, or test unconventional approaches.
Clients are attracted to businesses offering something different from the endless stream of similar messages.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
– Leo Burnett
If you’re stuck, try these steps:
Identify your genuine curiosity: List topics or ideas that interest you deeply, even if they initially seem unrelated to your business.
Experiment publicly: Experiment with these ideas in public spaces: blogs, social media, or newsletters to see how they resonate with your audience.
Evaluate and refine: Regularly assess which experiments resonate most strongly with your audience, and refine your approach based on your learning.
AI Prompt You Can Use:
Try this prompt to brainstorm unique content ideas based on your curiosity:
Suggest 5 creative ways I can connect my personal curiosity about [insert your interest] to useful tips for my [type of business] clients.
What Else You Might Consider
Curiosity works best when you’re consistent and authentic.
Don’t be afraid to push boundaries or occasionally challenge common beliefs in your industry. Whether successful or not, sharing experiments builds deeper connections with your audience and demonstrates authenticity and courage.
