Marketing Without the Stress
A content repurposing system that saves time and energy.
What is a Content Repurposing System?
How do I set up a simple content repurposing system?
The reader’s question startled me.
This isn’t a new concept, yet it’s easy to overlook or forget to implement with all the shiny object tactics and online noise.
So consider this a reminder. 😎
When I first started teaching content repurposing (in the context of boosting online visibility) back in 2008-9, most people shrugged. Everyone thought they had to write something brand new every time they posted.
Fast forward to now, and I still see so many solo business owners burning out the same way.
The writing itself usually isn’t the problem. It’s when you open your laptop and feel the pressure to invent something from nothing. That’s what drains you.
A content repurposing system changes that. You publish one main piece, and it feeds everything else. Instead of creating ten different things, you’re reusing one thing ten different ways.
Why This System Works
Here’s what changes when you stop starting from zero:
The blank-page panic goes away. You already know what you’re working from.
Consistency stops being a struggle. People see you regularly, which builds trust.
Each week gets easier. Your library grows, and suddenly you’ve got backups ready to go.
You feel more in control. Marketing becomes a lighter lift instead of the thing you dread.
When I started, it felt almost too easy. But that’s the point.
And today, it’s even easier with AI tools to help you. (see example prompts below ↓)
How to Build Your Content Repurposing System
Think of this as your “repeatable weekly habit.” Here’s how I do it, step by step:
Pick your anchor. For me, it’s my weekly newsletter. For you, it might be a blog, podcast, or video. The point is to have one thing you can count on every week.
Pull out smaller pieces. From that one anchor, grab 3–5 ideas:
a quote for a graphic
a short story that works as a post
a tip you can turn into a quick video
a “myth vs fact” post
an expanded idea for LinkedIn
Each piece keeps your voice in front of people without you reinventing the wheel.
Save it all in a reuse library. I use a simple doc, but you can use a spreadsheet or Notion. Over time, this becomes a bank you can dip into on busy weeks.
Spread it out. Share your anchor in week one. The next week, post a tip from it. The week after, share a quote or clip. That one piece keeps working for you instead of disappearing after a day.
Watch what hits. If a post gets more comments or clicks, note it. That’s a signal you can bring it back again later.
Check out
’s note for a beautiful example of repurposing a livestream.
The key is to stop thinking “create” and start thinking “reuse.”
Mini Example
Here’s how it works in practice:
Input: one 700-word newsletter.
Output: 3 quotes, 1 myth vs fact post, 1 short video script, 1 call-to-action post, and 1 LinkedIn article.
Result: You just covered two weeks of content without starting from scratch.
Common Questions About Repurposing
What if I feel repetitive?
That’s normal. What feels old to you usually feels consistent to your audience. They need to hear things more than once before it sticks.
What tools do I need?
It depends on what you’re creating and where you’re posting. Using a tool like Canva, can meet most of your needs. Plus a way to track your ideas and somewhere to post them (which platforms are you active on?). Don’t overcomplicate it.
How much time will it take?
About an hour to set up your first reuse library. After that, you’ll spend minutes each week.
Does this really work?
Yes. The “Rule of 7” is dead. Recent marketing research shows people often need to see a message up to 50 times before they act, depending on where they are in the buying cycle (source). Repurposing gives you those touches without draining you.
Try This AI Prompt to Repurpose a Newsletter
Take my latest newsletter and create 7 posts in different formats: a bold statement, a question, a tip, a myth vs fact, a story, a carousel outline, and a 60-second video script.
Advanced AI Prompts for Repurposing
These push your system further and save even more time:
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