The free article focuses on one core idea: your content can help a prospective client make a decision.
That decision may start with recognizing a problem. It may involve comparing options, deciding whether they trust your advice, or working out whether your approach fits what they need.
The prompts below help you apply that idea to your own content.
They are meant to help you think. They will work best when you answer with examples from your client work, your opinions, and the lessons you have learned over time.
Take them one at a time. You do not need to complete all of them in one sitting.



